{"id":641,"date":"2026-01-02T10:20:57","date_gmt":"2026-01-02T03:20:57","guid":{"rendered":"https:\/\/harikadigital.com\/blog\/?p=641"},"modified":"2026-01-02T10:23:01","modified_gmt":"2026-01-02T03:23:01","slug":"3-jenis-search-query","status":"publish","type":"post","link":"https:\/\/harikadigital.com\/blog\/seo\/3-jenis-search-query\/","title":{"rendered":"3 Jenis Search Query dan Cara Menargetkannya"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Tahukah kamu bahwa \u201ccoffee shop di bali\u201d dan \u201cbagaimana coffee shop di bali membuat kopi\u201d adalah dua jenis <strong>search query<\/strong>\u00a0yang berbeda?<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Google membagi search query menjadi tiga kategori:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Navigational search queries<\/strong><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Transactional search queries<\/strong><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Informational search queries<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Saat kamu memulai campaign <a href=\"https:\/\/harikadigital.com\/blog\/seo\/seo-adalah\/\"><strong>Search Engine Optimization (SEO)<\/strong><\/a>, sangat penting untuk memahami perbedaan jenis-jenis search query ini dan bagaimana cara agar websitemu bisa\u00a0<strong>ranking<\/strong> untuk masing-masingnya. Dalam artikel ini, kita akan membahas setiap jenis pencarian dan cara menargetkannya secara efektif.<\/p>\n<h2 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">1. Navigational types of search queries<\/h2>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Apa itu navigational search queries?<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Jenis\u00a0<strong>navigational search query<\/strong>\u00a0disebut juga sebagai\u00a0<strong>\u201cGo\u201d search query<\/strong> karena pengguna biasanya ingin membuka situs web tertentu. Misalnya, jika seseorang ingin mengunjungi situs Target, mereka hanya mengetik \u201cTarget\u201d di Search Engine, alih-alih mengetikkan URL lengkap di browser.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-647 size-full aligncenter\" src=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/target-navigational-search-query.png\" alt=\"target-navigational-search-query\" width=\"697\" height=\"592\" srcset=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/target-navigational-search-query.png 697w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/target-navigational-search-query-300x255.png 300w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/target-navigational-search-query-450x382.png 450w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Navigational search query memiliki\u00a0<strong>search intent<\/strong>\u00a0yang jelas \u2014 pengguna ingin menuju ke situs bisnis tertentu dengan mengetikkan nama merek di kolom pencarian.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Bagaimana cara menargetkan navigational search queries?<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Navigational search queries adalah satu-satunya jenis\u00a0<strong>search query<\/strong>\u00a0yang tidak bisa kamu targetkan secara langsung.<br \/>\nSulit untuk melakukan optimasi terhadap query ini kecuali kamu adalah pemilik situs yang dimaksud. Kamu tidak bisa mencoba\u00a0<strong>ranking<\/strong>\u00a0di pencarian navigasional milik kompetitor untuk menarik trafik dari merek mereka.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Cara mengoptimasi untuk navigational search queries<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Meskipun tidak bisa menargetkan query navigasional kompetitor, kamu bisa mengoptimasi\u00a0<strong>navigational search query<\/strong>\u00a0untuk merekmu sendiri. Idealnya, situsmu harus muncul di bagian atas hasil pencarian untuk nama bisnismu.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Langkah pertama, cari nama bisnismu di Google. Jika situsmu sudah berada di posisi teratas, artinya kamu sudah aman. Jika belum, lakukan optimasi agar Google dapat menampilkan informasi yang relevan tentang bisnismu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-648 size-full aligncenter\" src=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/udder-bar-top-of-search.png\" alt=\"udder-bar-top-of-search\" width=\"668\" height=\"558\" srcset=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/udder-bar-top-of-search.png 668w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/udder-bar-top-of-search-300x251.png 300w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/udder-bar-top-of-search-450x376.png 450w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Pastikan situs webmu memuat informasi seperti:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Nama brand<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Layanan<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Produk<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Lokasi<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Informasi ini membantu mengoptimasi situsmu agar muncul lebih tinggi dalam hasil navigational query. Selain itu, kamu juga bisa menjalankan\u00a0<strong>iklan berbayar (PPC ads)<\/strong>\u00a0untuk memastikan bisnismu tampil di bagian atas hasil pencarian merekmu.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Beberapa merek besar, seperti JC Penny, memanfaatkan strategi ganda dengan memiliki hasil pencarian\u00a0<strong>organik<\/strong>\u00a0dan juga\u00a0<strong>iklan sponsor<\/strong> untuk memastikan situs mereka selalu mudah ditemukan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-644 size-full aligncenter\" src=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/jcpenny-navigational-search-ad.png\" alt=\"jcpenny-navigational-search-ad\" width=\"643\" height=\"606\" srcset=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/jcpenny-navigational-search-ad.png 643w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/jcpenny-navigational-search-ad-300x283.png 300w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/jcpenny-navigational-search-ad-450x424.png 450w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/p>\n<h2 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">2. Transactional types of search queries<\/h2>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Apa itu transactional search queries?<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Transactional search query<\/strong>\u00a0dilakukan oleh pengguna yang berniat melakukan transaksi, seperti membeli produk atau menggunakan layanan. Biasanya, query ini mengandung kata-kata seperti \u201cbuy,\u201d \u201cpurchase,\u201d atau \u201corder,\u201d sehingga disebut juga\u00a0<strong>\u201cDo\u201d search query<\/strong>\u00a0karena pengguna ingin melakukan sesuatu.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Jenis query ini dapat mencakup:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Brand-focused searches:<\/strong>\u00a0misalnya \u201cKeurig coffee maker\u201d atau \u201cMr. Coffee coffee maker.\u201d<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Generic searches:<\/strong>\u00a0contohnya \u201ciced coffee maker\u201d dengan niat pembelian meski tidak menyebut merek tertentu.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Vertical searches:<\/strong>\u00a0difokuskan pada industri tertentu, seperti \u201cLos Angeles coffee shop.\u201d<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Orang yang melakukan\u00a0<strong>transactional search query<\/strong>\u00a0biasanya sudah dekat dengan tahap konversi \u2014 banyak dari mereka akan segera membeli setelah mencari, sehingga jenis pencarian ini sangat berharga bagi bisnis.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Bagaimana cara menargetkan transactional search queries?<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Ya, kamu bisa menargetkan pencarian jenis ini jika produk atau layananmu relevan dengan\u00a0<strong>transactional search queries<\/strong>\u00a0tersebut.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Cara mengoptimasi untuk transactional search queries<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Agar websitemu muncul di hasil pencarian transaksi, optimasikan\u00a0<strong>halaman produk atau layananmu<\/strong>\u00a0dengan baik.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Beberapa langkah yang bisa kamu lakukan antara lain:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Menggunakan\u00a0<strong>keyword produk atau layanan<\/strong>\u00a0yang relevan di\u00a0<strong>title tag<\/strong>, konten, dan\u00a0<strong>image alt tag<\/strong>.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Menambahkan informasi penting seperti warna, ukuran, bahan, fitur, dan harga produk.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Menyertakan\u00a0<strong>call to action (CTA)<\/strong>\u00a0yang kuat untuk mendorong konversi dan meningkatkan peringkat pencarian.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Cara terbaik untuk\u00a0<strong>ranking<\/strong>\u00a0di\u00a0<strong>transactional search queries<\/strong>\u00a0adalah dengan membuat halaman produk atau layanan yang lengkap dan informatif. Semakin baik informasi yang kamu berikan, semakin besar kemungkinan pengunjung menjadi pelanggan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-645 size-full\" src=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/keurig-transactional-ad.png\" alt=\"\" width=\"670\" height=\"388\" srcset=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/keurig-transactional-ad.png 670w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/keurig-transactional-ad-300x174.png 300w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/keurig-transactional-ad-450x261.png 450w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Banyak bisnis menggunakan strategi dua lapis \u2014\u00a0<strong>SEO organik<\/strong>\u00a0dan\u00a0<strong>PPC iklan berbayar<\/strong>. Iklan PPC sangat efektif untuk pencarian transaksional karena pengguna sudah memiliki niat beli yang tinggi. Bahkan, pengunjung yang datang dari iklan PPC\u00a0<strong>50% lebih mungkin untuk membeli<\/strong>\u00a0dibanding pengunjung organik.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Kamu bisa membuat iklan PPC khusus untuk layanan atau produk tertentu dan mengarahkan pengguna ke\u00a0<strong>landing page<\/strong>\u00a0khusus yang fokus pada penawaran tersebut.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-642 size-full\" src=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/coffeegif.gif\" alt=\"\" width=\"600\" height=\"363\" \/><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Dalam beberapa kasus, seperti yang dilakukan Keurig, meskipun peringkat organiknya tidak berada di halaman pertama, iklan PPC mereka tetap berhasil mendatangkan trafik dari pengguna yang memiliki niat beli kuat.<\/p>\n<h2 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">3. Informational types of search queries<\/h2>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Apa itu informational search queries?<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Informational search query<\/strong>\u00a0mencakup pencarian dengan topik yang luas. Pengguna menggunakan jenis query ini untuk mencari jawaban atau informasi tertentu. Karena itu, jenis ini juga dikenal sebagai\u00a0<strong>\u201cKnow\u201d search query<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-643\" src=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/informational-search-coffee.png\" alt=\"\" width=\"816\" height=\"470\" srcset=\"https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/informational-search-coffee.png 816w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/informational-search-coffee-300x173.png 300w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/informational-search-coffee-768x442.png 768w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/informational-search-coffee-450x259.png 450w, https:\/\/harikadigital.com\/blog\/wp-content\/uploads\/2026\/01\/informational-search-coffee-780x449.png 780w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Bagaimana cara menargetkan informational search queries?<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Ya, semua bisnis\u00a0<strong>bisa dan harus<\/strong> menargetkan jenis pencarian ini, karena sebagian besar pencarian di Search Engine seperti Google atau Bing adalah <strong>informational searches<\/strong>. Menargetkan query ini membantumu bersaing dengan kompetitor dan membangun kepercayaan audiens.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Cara mengoptimasi untuk informational search queries<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Jika kamu ingin muncul di hasil pencarian informasional, buatlah\u00a0<strong>konten berkualitas tinggi<\/strong>\u00a0yang menjawab pertanyaan pengguna. Beberapa format konten yang efektif antara lain:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Blog post<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Video<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Panduan (guide)<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">E-book<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Infografis<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Format konten yang kamu pilih tergantung pada topiknya dan preferensi audiensmu.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Untuk mengoptimasi konten\u00a0<strong>informational<\/strong>, fokuslah pada:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Topik yang relevan dengan industri agar mendatangkan trafik yang tepat.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Menyertakan\u00a0<strong>long-tail keywords<\/strong>\u00a0(keyword dengan tiga kata atau lebih) agar muncul di pencarian dengan kompetisi rendah namun relevan.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Memberikan informasi yang berkualitas dan detail agar pembaca merasa terbantu.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Menghindari promosi produk atau layanan secara berlebihan (kecuali sesuai dengan maksud pencarian).<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Dengan membuat konten yang informatif dan bernilai, bisnis kamu akan dikenal sebagai otoritas terpercaya di bidangnya. Hal ini membantu membangun\u00a0<strong>brand awareness<\/strong> dan kepercayaan audiens terhadap bisnis kamu.<\/p>\n<h2 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Optimasi Search Query Anda di Google Sekarang Juga<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Jika kamu ingin mulai mendatangkan trafik yang lebih bernilai ke bisnis kamu, mulailah dengan\u00a0<strong>optimasi untuk berbagai jenis search query<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Dari\u00a0<strong>transactional<\/strong>\u00a0hingga\u00a0<strong>informational searches<\/strong>, ada banyak peluang untuk menjangkau audiens yang tertarik dan mengarahkan mereka ke bisnis kamu. <a href=\"https:\/\/wa.me\/6289514828799\"><span class=\"text-box-trim-both\">Hubungi kami secara online<\/span><\/a>\u00a0atau menelepon kontak kami di\u00a0<a href=\"https:\/\/wa.me\/6289514828799\"><span class=\"elementor-icon-list-text\">+62 895 1482 8799<\/span><\/a><span class=\"elementor-icon-list-text\"> untuk mengoptimalkan Search Query di website Anda hari ini<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tahukah kamu bahwa \u201ccoffee shop di bali\u201d dan \u201cbagaimana coffee shop di bali membuat kopi\u201d adalah dua jenis search query\u00a0yang berbeda? Google membagi search query menjadi tiga kategori: Navigational search queries Transactional search queries Informational search queries Saat kamu memulai campaign Search Engine Optimization (SEO), sangat penting untuk memahami perbedaan jenis-jenis search query ini dan [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-641","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Jenis Search Query dan Cara Menargetkannya - Harika Digital<\/title>\n<meta name=\"description\" content=\"Pelajari 3 jenis search query di Google serta strategi lengkap untuk menargetkan dan mengoptimasi masing-masing agar website kamu tampil lebih tinggi di hasil pencarian.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harikadigital.com\/blog\/seo\/3-jenis-search-query\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Jenis Search Query dan Cara Menargetkannya - 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